Franchise a
TONI&GUY Salon

Franchise a
TONI&GUY Salon

TONI&GUY is always looking for current salon owners who are interested in joining a quality, heritage brand with a built-in support system. Franchise a TONI&GUY salon and join us in our dedicated mission to making our clients feel good and look great, highlighting each client’s individuality with precision and style.

Franchise Opportunities

Whether you are looking to start with a single-unit operation, or desire a multi-unit operation, we have the franchise opportunity that is right for you in markets across the United States. We help you with site selection, offer custom design, initial and ongoing training for your staff, and provide operational guidance as you start your TONI&GUY Hairdressing Salon.

The Process
  1. Request Info
  2. Application Review and Discovery Interview
  3. Financial application and Site Review

To reduce your initial investment, TONI&GUY offers a streamlined new build, as well as a conversion option, which helps keep your investment low.

Franchisee Fees:*

  • $15,000 for an salon conversion
  • $20,000 for a new build salon
Build Out Costs:*

For a new build salon we estimate between $316,900 and $598,500 dependent on the size and condition of your new location.

**Salon conversion costs are based on a case-by-case analysis and are dependent on the size and condition of your existing salon. Salon conversions can range between $108,650 and $289,500.

Once your salon is opened, there is an ongoing royalty fee of 6% for revenues up to $1m, 5% for revenues up to $2m, 4% for revenues above $3m. Gross sales calculation can be based on multi unit revenues if you qualify.

*Disclaimer: This does not represent the total investment required or all fees. Please refer to the Franchise Disclosure Document (FDD) for further detail.

** Salon build out pricing is based on a salon between 1,000 – 1,600 sq ft.

Frequently Asked Questions

Why choose TONI&GUY for your salon?

Franchisees choose TONI&GUY to be a part of an internationally recognized iconic brand that has been developed over the last 50 years and for our reputation for quality education and industry leading hairdressing techniques. Some choose TONI&GUY because of our simple business system and operational model, which makes owning and running a single salon, or multiple salons, as streamlined as possible.

What qualifications does TONI&GUY look for in potential franchisees?

We look for like-minded individuals who want to be a part of an iconic hairdressing family brand and help continue our vision of advancing the hairdressing industry, one hairdresser at a time.

  • Do you have what it takes?
  • Are you passionate about the success of your team and your salon?
  • Do you have proven management and leadership skills?
  • Are you looking to adopt a proven operating system completely and consistently?
  • Do you have a minimum net worth of $250,000 with $75,000 in liquid assets?
  • Do you have the ability to finance up to $300,000?
How much money can I make?

TONI&GUY offers its franchisees strong unit-level economics. Potential franchisees can review the financial information in our Franchise Disclosure Document during their due diligence process. The Franchise Disclosure Document will assist you in developing your own financial projections and business plan. How much you can make depends on many factors, including but not limited to the following:

  • How well you satisfy your customers’ needs by providing excellent customer service
  • How thoroughly, consistently, and faithfully you implement all of TONI&GUY’s operating principles
  • How well you recruit and develop an education-focused staff
  • How effectively you monitor your sales trends while managing your expenses
  • How you address competition in your area
  • Regulations and laws specific to the industry and to your particular location
  • Economic factors which may not be within your control
If I live outside the U.S., can I franchise with TONI&GUY?

TONI&GUY is open to franchising in North, Central, and South America. If you are interested in exploring currently available options, please fill out our franchise inquiry form to speak with a franchise development specialist.

What types of ongoing training & support are there?

TONI&GUY offers corporate marketing and business operational support from the moment your salon doors open*. We assist by providing the following:

  • Marketing collateral
  • Marketing & PR concepts
  • Internal systems support
  • Internal communications support
  • A designated or approved POS system provider
  • Branding
  • Online manual access
  • Intranet systems
  • Access to the TONI&GUY App
  • Initial and ongoing training programs
  • National Collection Release, Salon Summit & Photographic Awards
  • And more…

*Please refer to the Franchise Disclosure Document (FDD) for the most up-to-date information

If I already own my own salon, can I convert it to a TONI&GUY Salon?

Absolutely. If you have an existing salon that you would like to convert to a TONI&GUY salon and capitalize on the model and systems we have developed, fill out our franchise inquiry form and our franchise development specialist will contact you.

How can I obtain a copy of your franchise disclosure document (FDD)?

TONI&GUY provides interested and potentially qualified franchise candidates with a copy of our Franchise Disclosure Document (FDD). If you would like to obtain a copy, complete the franchise inquiry form on our website and the Request for Information and Consideration. Then, you will have an opportunity to speak with our franchise development specialist.

Want to learn how to become a TONI&GUY franchisee?