TONI&GUY > About Us
HOW IT ALL STARTED

The History of TONI&GUY

Founded in 1963 in South London by the four Mascolo brothers (Toni, Guy, Bruno, and Anthony), TONI&GUY existed exclusively in Europe before launching in Dallas, Texas in 1985, where the family also launched the TIGI product line. In 1990, they opened the very first TONI&GUY Hairdressing Academy, a natural next step for a company focused on ongoing training and personalized styling for each client.

Annual Collections

US United

US United is the latest collection to represent the inclusive culture at TONI&GUY. Bright pops of color and various forms of texture are what define the collective theme for US United, showcasing the diversity that is ingrained in the TONI&GUY family.

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Annual Collections

Alter Ego

Discover the new era of TONI&GUY with the Alter Ego Collection debuting five men’s clipper cuts and opening the door to clippering techniques for the first time in our history.

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Annual Collections

Desert Project

The Desert Project was inspired by the high mountains to deep valleys blending harmoniously in Joshua Tree. The Desert Project features seamless cuts and a warm colour palette that translate modern techniques into everyday wear.

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Annual Collections

Euphoria

Step into Euphoria, a collection of five cutting-edge women’s cuts and colours highlighting disconnected layers, pastel and jewel tone hues and unique fringe cuts.

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Annual Collections

Venice Project

The ocean influenced The Venice Project as much as the destination itself. The juxtaposition helped to create a “sea-punk” aesthetic. Each look is an adaptation of the latest runway trends translated into comprehensive and wearable hair for any lifestyle.

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