Toledo Academy

Blog Post: Creating special FXs

Kristin Reichardt — Fri, 08 Jul 2011 00:35:00 GMT

Toledo TONI&GUY students get in the groove styling hair for local dance academy

The phrase “lots of glitter” set the stage for the TONI&GUY Hairdressing Academy students’ mission last month.

 Armed with hairspray, curling irons and loads of bobby pins, students from TONI&GUY set out June 18 to create rock n’ roll-themed hairstyles. The glitz and glitter accented the Dance FX Academy’s annual showcase, “Rockin’ FX”, where the hair was as big as the split leaps gracing the stage of the Maumee High School auditorium.

“I love any chance we get for our students to participate in the Toledo community. It gives them a chance to use their talents to benefit others, which is all part of the Spotlight Culture we so strongly believe in at TONI&GUY,” Recruiting Director Kristin Reichardt said. “We have worked with Dance FX in the past, and it’s so fabulous to see students from such different artistic disciplines work together. Also, this gives our students experience in stage hair and make up work, a career path many of them want to explore.”

 Dance FX Academy Owner Michelle Thayer said the theme gave the students the opportunity to dance outside their comfort zone, giving them a challenge.
 “Hair and make-up set the tone for each dance,” Thayer said. “Using creative styles make it more enjoyable for the audience to view. As dancers, it is the final touches that make the dance spectacular.” 

TONI&GUY’s participation in styling hair and make up for the 2011 Dance FX “Rockin’ FX” Showcase continues a more than 18-month year partnership between the organizations. Dancers and instructors from Dance FX participated in the 2010 TONI&GUY Hairdressing Academy Student Soiree “Somnia” in October. 
The educators and staff of TONI&GUY and Dance FX believe that artistic expression helps people to become well-rounded.  

“It creates an atmosphere where everything makes sense even in everyday life,” Thayer said. “We are able to reach past ourselves if we allow it.” 

Learn more about Dance FX Academy online at dancefxacademy.com.

Blog Post: Toledo Academy showcases rockin' styles

Kristin Reichardt — Sat, 18 Jun 2011 01:56:00 GMT

(Photo courtesy of Michelle Thayer, Dance FX Academy)

This weekend, students from the Dance FX Academy will showcase rock n' roll-infused dance routines set off by wild, glitzy hair and make up styles by TONI&GUY Hairdressing Academy student stylists.

TONI&GUY's participation in styling hair and make up for the 2011 Dance FX "Rockin' FX" Showcase continues a more than 2 year partnership between the organizations. Dancers and instructors from Dance FX participated in the 2010 TONI&GUY Hairdressing Academy Student Soiree "Somnia" in October.

"It is so fantastic to see students from such different artistic disciplines come together to help and support each other," TONI&GUY Hairdressing Academy Recruiting Director Kristin Reichardt said. "This gives our students experience in stage hair and make up work, a career path many of them want to explore."

The June 18 event will run at 1:30 p.m. and once at 6:30 p.m. at the Maumee High School, 1147 Saco St., Maumee, Ohio. Students from toddler age to adults will perform tap, jazz, ballet, lyrical, Irish step, acrobatic, hip hop, modern, musical theatre and vocal routines. See the TONI&GUY students' contribution to the rockin' and rollin' show! Tickets will be available for purchase at the door for $15.

Watch the Toledo TONI&GUY Hairdressing Academy Web page for photos from the event!

Blog Post: Grand slam style at the Toledo Mud Hens!

Kristin Reichardt — Mon, 16 May 2011 19:02:00 GMT

The TONI&GUY Hairdressing Academy Toledo, Ohio campus drove a home run out of the park with their concourse display during the Toledo MudHens Mothers' Day Game!

The students and staff of the TONI&GUY Hairdressing Academy celebrated Mother's Day on May 8 with the MudHens, Toledo's AAA baseball team. Ballgame goers were able to get free style outs, samples of BedHead hair products and sunglasses with the TONI&GUY logo emblazoned on them. Of the 20 students, alumni and staff who represented TONI&GUY during the game, more than half took turns working with hair and interacting with the baseball fans, proudly wearing TONI&GUY T-shirts and sporting an enthusiasm that embraced TONI&GUY's culture of putting everyone in a spotlight.

"I think it just was a really fantastic way to get our name out," said alumni Jen Bates. "A lot of people in the area still don't know what TONI&GUY is and what we're about. Now they have a face to put with the name."

Judging from the conversations she had with those in attendance at the game, Bates said people most were impressed with the students speed, accuracy and skill, especially since they still are stylists in training.

"I had people coming up to me asking what to do with their own hair, asking for consultations," she said. "A lot of people are leery about going to a school to get their hair done but I think we were really well represented."

From the top of the second inning to the bottom of the sixth inning, students Nicole Hayman, Reese Romanco, Cydney Wayne and Earl Shelton worked to transfer two mothers were selected from those in attendance to receive free makeovers, including haircuts and makeup.

"I don't think he's going to recognize me," one of the mothers said of her toddler-aged son after her stylists revealed her new look. "I can't believe that's me. I love it!"

The event only served as affirmation to one TONI&GUY student that he is on the right career path.

"I had such a blast doing hair at the Mud Hens' game," Michael Del Vecchio said. "There's no better feeling than putting a smile on someone's face, especially on Mother's Day. That's how I know I am doing what I was born to do."

Even MudHens mascot Muddonna, the original "Material Bird," joined the action, having her feathers styled by TONI&GUY Hairdressing Academy Educator Lindsay Butler.

The caliber of student work displayed at the baseball game proves TONI&GUY Hairdressing Academy is not a typical beauty school, and will continue to offer Toledo a higher education in hairdressing.

"This was such a fantastic opportunity to showcase our students' skills," Recruiting Director Kristin Reichardt said. "They are so artistic and confident in their abilities, due to their education, that they have no problem cutting and styling hair in front of a crowd. I was so proud of the way every student represented themselves and TONI&GUY!"

Blog Post: TONI&GUY partners with MudHens for Mother's Day.

Kristin Reichardt — Tue, 03 May 2011 22:08:00 GMT

Enjoy fun in the sun with your mom this Mother's Day during the Toledo MudHens baseball game on May 8!
The Toledo TONI&GUY Hairdressing Academy is sponsoring this year's Mother's Day MudHens' game against the Charlotte Knights.
Join TONI&GUY Hairdressing Academy to celebrate mom! Receive samples of products, learn about our clinic floor services, talk to our students and staff and sign up to win free services or product!

Moms: You can even get a free makeover from TONI&GUY Hairdressing Academy students during the game!
We will be selecting some lucky moms to get a FREE hair cut, style and make up application while at Sunday's MudHens game!*
To enter the drawing to win a makeover during the May 8 Mother's Day Toledo MudHens game, e-mail kreichardt@toniguy.com! We will notify you prior to the event.

We also will perform complimentary Bling String applications and style outs! Stop by our booth and find out what makes TONI&GUY Hairdressing Academy the cosmetology school in Toledo that is offering a higher education in hairdressing!
* All makeover services will be performed by students under supervision of licensed instructors.

Blog Post: SALON SPOTLIGHT: Tips for the perfect consultation

Kristin Reichardt — Mon, 04 Apr 2011 13:00:00 GMT

By Janice Patton Edinger
Owner, Attitudes – A Salon

A strong consultation at the beginning of every service sets the tone for each appointment, ever time. Knowing the right questions to ask is key to a consultation.

Something I learned 15 years ago is that clients are nervous and apprehensive about seeing a new stylist. To this end, a very important part of a stylist’s job is to make a client feel relaxed and comfortable from the beginning of the service, the first time they visit and the 100^thtime they visit. A stylist’s appearance, body language, speech and tone of voice are vital elements of a client’s comfort level. Here are aspects of a quality consultation:

Permission

Asking a client if a specified action sounds like what she is looking for before moving on to an execution assists in clarity. Make the client a part of the decision-making process.

Personalize

Finding out a client’s specific style – such as classic, trendy, glamorous, street or modern – is a good place to start a consultation.

Ask questions. Many, many questions, before you even more from the chair to the shampoo bowl.
1. What are your goals for your hair?
2. What makes a bad hair day for you?
3. Do you want more shine, fullness, smoothness or curl?
4. What colors are you attracted to?
5. How much time do you want to spend on you hair?
6. Do you have a beauty budget?

Making a written questionnaire to help gather this information saves time and is extremely valuable.

Check a client’s comfort level, then check again.

Before moving to the shampoo bowl and beginning the service, a smart stylist asks if a client has any questions about the look they have discussed. This keeps the client in control and knowing the stylist cares about what he or she thinks.

Retail sales and pre-booking seeds are planted during a consultation

Listen to your client during the consultation to determine the actual style she wants and how she wants to maintain that style, then use the proper products during your service to introduce them to the client.

If a client’s hair is dry, suggest a trim to get rid of the dry ends. If the texture is frizzy, suggest smoothing products, whereas if it is flat and lifeless, the client will need a thickener or volumizing product. Clients who want a longer-lasting style and who don’t want to spend as much time throughout the day maintaining their look will want to invest in a high-quality hairspray or finishing wax.

When a guest brings you a photograph of the look she wants to achieve, use that as an opportunity to not only examine the cut and color, but the texture, shine and other finished elements. Suggest appropriate add-on services and make it clear you have time for the client and want to give her ever element of the look she brought you, even if she just originally thought she wanted a single service. There is a lot more that goes into an overall look than just a cut or a color!

Use the consultation as a chance to discuss future services and create a style plan for your guest – not only for first-time or newer clients but for your current clients, as well.

This is a time to build a relationship! Determine what a client’s needs are, discuss seasonal changes (especially in color!) and educate her on what is happening with her hair and within fashion as a whole.

Take the time to make sure every client knows and feels that you are taking care of them. That is what truly makes a consultation successful!

-- Janice Patton Edinger is the owner and art director of Attitudes -- A Salon, with locations in Sylvania and Toledo, Ohio. Throughout her career she served as a TIGI Ambassador, including being named 2006 USA Global Ambassador for TIGI-BedHead. Edinger has been a stylist in Toledo for more than 20 years.

Blog Post: Toledo students reavel in event's energy, educational experiences during ABS 2011

Kristin Reichardt — Wed, 23 Mar 2011 21:03:00 GMT

Look and listen to the exciting opportunities Toledo Academy TONI&GUY Hairdressing Academy students experiences during the 2011 America's Beauty Show last week in Chicago! Below, TONI&GUY Hairdressing Academy sophomore student Codee takes time from learning at the TONI&GUY Art Team demonstrations to dish on why he loved ABS this year. Hint: It has a little something to do with star spotting Tabitha Coffey and a certain tweet he received that day. In addition to gleaning more eduction, of course!

(Please visit the site to view this video)

Salon Ready students Jen and Earl try to take in all of the opportunities at the 2011 America's Beauty Show outside of the TONI&GUY booth between Art Team platform demonstrations.

(Please visit the site to view this video)

Blog Post: ABS is here! Students ready to learn at hair show

Kristin Reichardt — Sat, 12 Mar 2011 13:30:00 GMT

Today's the day!

Students from the Toledo TONI&GUY Hairdressing Academy are gearing up for inspiration and education this weekend at America's Beauty Show.

Scheduled to run today through March 14 in Chicago, America's Beauty Show brings together the top names in the hairdressing industry to share their knowledge, experiences and products to give industry students and professionals an edge.

Cydney, a salon-ready senior, said she most anticipates watching hairdressing celebrities such as Tabitha Coffey, Anthony Mascolo and the TONI&GUY Art Team.

(Please visit the site to view this video)

Blog Post: Only one more day until ABS! Another student shares excitement.

Kristin Reichardt — Fri, 11 Mar 2011 17:00:00 GMT

Students from the Toledo TONI&GUY Hairdressing Academy are gearing up for inspiration and education this weekend at America's Beauty Show!

Scheduled to run March 12-14 in Chicago, America's Beauty Show brings together the top names in the hairdressing industry to share their knowledge, experiences and products to give industry students and professionals an edge.

Jen, a salon-ready senior, is excited to work behind the scenes at the TONI&GUY Booth, which will highlight our Pure Education. She can't wait to interact with Zak Mascolo, Joseph Marzioli, Darion Bishop, Samantha Finley and other members of the TONI&GUY Art Team!

(Please visit the site to view this video)

Blog Post: Anticipating ABS!

Kristin Reichardt — Thu, 10 Mar 2011 19:00:00 GMT

Students from the Toledo TONI&GUY Hairdressing Academy are gearing up for inspiration and education this weekend at America's Beauty Show!

Three Toledo students took time today to share their excitement, expectations and how the inspiration they hope to glean from the show! Today we'll share Robyn's thoughts. Stay tuned tomorrow and Saturday to hear what other students have to say!

Robyn, a manager student, wants to expand her knowledge regarding makeup artistry and installing hair extensions.

(Please visit the site to view this video)

Blog Post: SALON SPOTLIGHT: Acclaimed colourist gets student stylists ready for red!

Kristin Reichardt — Mon, 07 Mar 2011 17:38:00 GMT

Anything but red!

How many times have you heard that statement in a hair colour consultation? Probably more then you can remember. Only 3 percent of the world’s population are natural red heads, and most stylist are afraid of performing red colour services. The biggest reason for this is that hot roots are a major culprit, while understanding the undertone of a true red is another.

When dealing with clients who want to use red colour, a consultation complete with swatches providing various levels and tones of red
is a must!

   A client may say she wants one thing but her eye will tell you a whole different story. Understanding what the finished product will look
   like is important to the client in that moment, but also is critical to maintaining her repeat business and influences how many referrals
   she will send you. For instance, on a natural level 7-8, a level 7 red may look pink or salmon, not the most requested shades. On the
   other hand, a level 5 – say 55/66 TIGI Colour Intense Reds –with 20 volume activator will look stunning on the same head.

   A true red will look slightly violet in tone. If your client says "just don't make me purple," you might want to add some copper tones to
   your selection.

A favorite formula known as "all the reds" with TIGI Colour Creative is equal parts 6/46 – a copper red – and 5/5 – level 5 mahogany.

The beauty of TIGI colour is the ability to customize each and every client’s formula. I get so excited when I talk about it!

Mix Master is TIGI's weapon when it comes to being complacent. Seven pure tones are used to accent, modify or intensify any TIGI colour. In the case of our latter formula, you may add copper, red or violet tones to personalize to what your client wants, as well at match her skin tone.

Lastly, remember the issue above of hot roots? Simple steps can be taken to avoid this glow of the unwanted kind.

First, determine the natural and desired levels. Is there non-pigmented hair present? If so, a minimum of 20 volume activator is necessary. The secret here is to use one level higher activator on the mid-shaft and ends then on the root area. You want to add the vibrancy to the area most needed, which happens automatically with reds and the root area.

Process for half the time, remix with fresh colour and one level lower activator, process for the full time and viola' – beautiful, vibrant and long-lasting reds!

-- Susan McGee is a hairdresser, stylist, daymaker, hairipist and salon owner. She has owned TIGI support salon Vivid Images Salon for 7 years and is a member of TIGI Talent Colour. Visit Susan at www.vividimagessalon.com.

Blog Post: TALENT TIDBIT: A TIGI make up artist shares his tips for success

Kristin Reichardt — Mon, 21 Feb 2011 21:36:00 GMT

Guest Post By Jeff Graczyk
TIGI Talent make up artist Normal 0 false false false EN-US X-NONE X-NONE

Fantastic makeup can make or break a haircut, color or style. A flawless finish brings completes a look, and is a skill successful personal appearance artists need to master. Some cosmetology students discover a passion for the finishing touches that lead them to consider a career as a make up artist – but where do they start?

The answer to that is very simple – start in the bathroom, of course. It sounds simplistic, but the best place to start being a makeup artist is in your own mirror. The safety of your bathroom is the perfect place to begin trying new techniques, but there is much more to it than that. The journey into make up artistry can be long – mine was – but a key is to never give up hope that the techniques you develop on your own will lead to hot skills and an even hotter career.

1. Research, research, research cosmetic lines and companies

In the beginning of your career you will hear “no” many times before you hear a “yes” – so start by doing your research to find a company and product line you respect, appreciate and about which you can become an expert.

I worked for various companies before I started using the TIGI cosmetic line, and most of those experiences were spent just trying to find that company and makeup that I liked to work with best. When you find the company you want to represent, build yourself a kit and keep a good supply on hand – including 10-20 sets of brushes. While that may sound like a lot, remember that if you do get the chance to do a big show or photo shoot you cannot use the same brushes on everyone so, have plenty and clean as you go.

2. Build and maintain a current portfolio

While you are searching for the right cosmetic line to fit you, use the experiences with different companies to build your portfolio. Take pictures of your work often and consistently. One of the largest disservices you can do to yourself is to have an outdated portfolio. When you interview for a company they do not want to see what you did 5 years ago; they want to see how you relate to what is going on in current trends. Keep yourself up on current trends and learn how to manipulate them into different looks and get out there.

3. Practice makes perfect -- even imperfect practice can lead to an awesome new look

Practice is the most important step to getting into the business. As a hairdresser, the best practice you get is finishing every client, every time. The more you do something the better you get at it.

Try to volunteer with a local theatre troupes, photographers or modeling agencies. The more active you are in the community, the more chances others have to see your work and the more sought after you become. Community involvement leads to constructive criticism and opportunities to learn how to best hone your skills. Never let your ego outshine your work.

4. Search for and take advantage of advanced training

There are several companies that offer advanced makeup artist classes. Perhaps the best I have found is Last Looks Makeup Academy – they offer people who attend their classes possible job placement, and they have a wide variety of classes from bridal makeup to TV and movie makeup.

Another great way to develop techniques is to attend trade shows such as the International Beauty Show and America’s Beauty Show. By attending shows in Chicago, New York and Los Angeles, you pick up techniques from various parts of the country that may not yet be in your area.

At the end of the day, remember the 3 Ps – practice, patience and professionalism. Other people can contribute to you moving closer to your goal of working in makeup artistry full time, but you are the only one who can make your goal a reality.

– Jeff Graczyk began his career as a make up artist 12 years ago while working at department store makeup . He joined the TIGI Talent team 8 years ago, and since has performed as a platform artist at more than 100 regional hair shows, 20 national shows and five TIGI World Release events. His celebrity clients have included Jonathan Bennett, and he has served as a make up instructor for the Justin Greenwood Los Angeles Modeling Audition.

Blog Post: Can they handle the catwalk?

Kristin Reichardt — Sat, 19 Feb 2011 20:46:00 GMT

More than 115 women attended a regional casting call for "America's Next Top Model" today at the TONI&GUY Hairdressing Academy! The event will last today until 6 p.m. All the entries will be sent to casting directors for the show, while a panel of judges will choose one local contestant to attend an in-person casting call with directors in New York City! This lucky lady will receive a makeover from the TONI&GUY Hairdressing Academy, airfare to New York and a promotional spot with Toledo's CW!

Watch the Toledo TONI&GUY Hairdressing Academy's blog for full coverage after the event, and see how we're helping find Toledo's fashionistas!

Contestants Sarah and Chelsea took a break from the excitement on the catwalk to share why they are America's next top model. Check it out below:

(Please visit the site to view this video)

Blog Post: Search continues for "America's Next Top Model"

Kristin Reichardt — Mon, 14 Feb 2011 20:03:00 GMT

The Toledo TONI&GUY Hairdressing Academy and the CW are back on the hunt for "America's Next Top Model!"

A local casting call for the17th cycle of the hit reality TV show is scheduled to run from noon to 6 p.m. this Saturday, Feb. 19, at the TONI&GUY Hairdressing Academy.

The call is open to women between the ages of 18 and 27, who are at least 5 feet 7 inches in height and who are American citizens.

A photographer will be on hand at the audition to take portfolio-quality headshots of any participants who wish one, and everyone in line will receive a gift bag from the TONI&GUY Hairdressing Academy!

Applications are also available at TONI&GUY Hairdressing Academy, 3034 Wilford Drive, Toledo, Ohio 43615. You can schedule an appointment to update your look before the audition. Models who wish to schedule a style out and makeup application for the day of the audition can do so by calling 419-866-4489 – have your hair and makeup styled that day for an America’s Next Top Model $10 special! Must call for an appointment.

At the audition, Toledo 5’s camera crew will tape all applicants, allowing you to show your attitude and personality on camera. A tape of all the applicants will be put together by the Toledo 5 crew, and sent directly to the casting director, along with their applications, copies of IDs and photos. An impartial judging panel also will select one winner from those who audition to receive

A makeover from TONI&GUY Hairdressing Academy, including hair color and style and makeup
Appearance in a Toledo 5 on-air promotional campaign, with a DVD to use for your model portfolio
Gift Card from American Express

Download the application and eligibility requirements the Toledo's CW Web site.

Click here to check out the last "America's Next Top Model" casting call, also held at TONI&GUY!

America's Next Top Model could be you!

Blog Post: STUDENT SPOTLIGHT: New Year, new career: January class Part 2

Kristin Reichardt — Wed, 09 Feb 2011 18:29:00 GMT

Toledo campus welcomes five new students in January!

In January, the Toledo TONI&GUY Hairdressing Academy started 2011 in style by welcoming not one but two new classes -- a class at the beginning and a class at the end. Whitney and Amanda started their classes Jan. 3, while Liz, Cody and Amanda jumped into their training today, the final day of January. Over the next week, take a look at the passion that makes our January students fantastic future stylists!

Meet ... Cody Crews, a 2010 graduate of Northview High School

1. What excites you about beginning your career in cosmetology?
EVERYTHING! I am excited to learn and know everything and go to work every day happy.

2. What are you most looking forward to about beginning classes?

I am excited to learn to cut, and everything else about hair.

3. What most excites you about having the opportunity to attend TONI&GUY?

When i leave I will be confident and know I went to one of the best schools.

4. What do you see as potential challenges you're ready to tackle?

Ummm, maybe my patience?

5. What's one quirky personality trait you have that makes you unique?

I am very happy and funny, and I have an incredibly unique style. (Editor's Note: Cody is the only student to wear a bow tie to orientation -- such unique style!)

6. When you were younger, what did you want to be when you grew up?

An actor

7. What is your favorite characteristic about yourself?

I am different and fun

8. What are your hobbies?

Shopping, working and going out with friends

9. Tell us about your family ...

I live with my boyfriend and friend. We have a cat, Devo.

10. Any final words of wisdom?

I am going to be the best in this industry and I'm starting that path right [with TONI&GUY]!

********************************************************************

Meet ... Liz Eischen, a 2007 graduate of Cardinal Stritch High School

1. What excites you about beginning your career in cosmetology?

It is something I've ... no, really the only career I've ever wanted. I have been waiting so long -- I'm so glad it's here!

2. What are you most looking forward to about beginning classes?

I am most excited to learn the business -- how to properly cut and style hair. Meeting new people and starting my career are huge, too.

3. What most excites you about having the opportunity to attend TONI&GUY?

I've heard great things about the school. It is very professional and I'm excited to be a part of the family.

4. What do you see as potential challenges you're ready to tackle?

Being confident in my work!

5. What's one quirky personality trait you have that makes you unique?

I am very open and willing to talk about or try anything.

6. When you were younger, what did you want to be when you grew up?

I wanted to be a hairdresser. I used to do my dad's hair using clips and ponytails and then cut my Barbie dolls' hair all the time.

7. What is your favorite characteristic about yourself?

My friendliness -- I love everyone and I love meeting new people.

8. What are your hobbies?

Hiking, reading, writing and coloring hair

9. Tell us about your family ...

I'm really close to my parents, and my brother and sister. I have a wonderful boyfriend who is my biggest supporter and my best friend -- we have a black lab puppy named Sprout.

10. Any final words of wisdom?

"If the sun and moon would doubt, they would surely go out." -- Tale of the Piglet

********************************************************************

Meet ... Kelly Provenzano, a 2006 graduate of Wauseon High School

1. What excites you about beginning your career in cosmetology?

I can't wait to be able to get my life started in a career that I love!

2. What are you most looking forward to about beginning classes?

I am excited to build lasting relationships with my classmates.

3. What most excites you about having the opportunity to attend TONI&GUY?

Attending the Toledo TONI&GUY Hairdressing Academy gives me the opportunity to pursue a career I am really passionate about.

4. What do you see as potential challenges you're ready to tackle?

Remembering the different cutting techniques and specific cuts

5. What's one quirky personality trait you have that makes you unique?

I sparkle!

6. When you were younger, what did you want to be when you grew up?

A dancer

7. What is your favorite characteristic about yourself?

I can talk to anyone and I am very passionate about the things I love.

8. What are your hobbies?

Shopping, reading, scrapbooking and fashion

9. Tell us about your family ...

I have a serious boyfriend named Bryant and we have three pet geckos named Mr. Chow, Rockwell and Baxter. I lead a fabulous life!

10. Any final words of wisdom?

"Live a sparkling life. Follow your sparkling dreams." -- Tarina Tarontino

Blog Post: New year, new career!

Kristin Reichardt — Mon, 31 Jan 2011 20:31:00 GMT

Toledo campus welcomes five new students in January!

This month, the Toledo TONI&GUY Hairdressing Academy started 2011 in style by welcoming not one but two new classes -- a class at the beginning and a class at the end. Whitney and Amanda started their classes Jan. 3, while Liz, Cody and Amanda jumped into their training today, the final day of January. Over the next week, take a look at the passion that makes our January students fantastic future stylists!

Meet ... Amanda Leonard, a 2010 graduate of Anthony Wayne High School

1. What excites you about beginning your career in cosmetology?

Finally doing something for me that I am passionate about and having the ability to make others feel great about how they look!

2. What are you most looking forward to about beginning classes?

I am most looking forward to learning cutting and coloring techniques.

3. What most excites you about having the opportunity to attend TONI&GUY?

I am most exciting about attending a professional, fashion-forward school.

4. What do you see as potential challenges you're ready to tackle?

Potential challenges I am ready to tackle are developing a rhythm and building a clientele.

5. What's one quirky personality trait you have that makes you unique?

I would say my ability to make friends. Although it may not be unique, I like to meet new people and form friendships.

6. When you were younger, what did you want to be when you grew up?

When I was younger I always wanted to do hair! From a young age I loved to play with my stepmother's hair, and she always encouraged me to follow my dream

7. What is your favorite characteristic about yourself?

My warm personality -- I love that I am able to spark a conversation with a complete stranger!

8. What are your hobbies?

I love being with friends and family, and creating art, like drawing, painting and doing crafts. I also work at a small pizza place.

9. Tell us about your family ...

I recently moved out of my mom and stepdad's house and into an apartment with my boyfriend of three years. We own a female lab mix named Chloe.

10. Any final words of wisdom?

Follow your dreams! As cliche as it is, if I did not follow my dreams I wouldn't be here at TONI&GUY!

********************************************************************

Meet ... Whitney Yoder, a 2005 graduate of Springfield High School

1. What excites you about beginning your career in cosmetology?

Everything! I love the beauty industry!

2. What are you most looking forward to about beginning classes?

Learning how to style hair and properly apply makeup.

3. What most excites you about having the opportunity to attend TONI&GUY?

TONI&GUY delivers and excellent education

4. What do you see as potential challenges you're ready to tackle?

Definitely cutting hair

5. What's one quirky personality trait you have that makes you unique?

People tell me that I'm goofy.

6. When you were younger, what did you want to be when you grew up?

I wanted to be a veterinarian and then an art teacher

7. What is your favorite characteristic about yourself?

I'm laid back and go with the flow. I also love meeting new people and being creative!

8. What are your hobbies?

Horseback riding, writing and reading

9. Tell us about your family ...

I live with my parents and have two dogs of my own, Bentley and Jagger. I also have three horses -- Samie, Nick and Seamus

10. Any final words of wisdom?

"The most destructive force in the universe is gossip." -- As seen on a Jimmy Johns poster

Blog Post: Ready for the Terrific Twos!

Kristin Reichardt — Thu, 06 Jan 2011 13:00:00 GMT

The Toledo campus of the TONI&GUY Hairdressing Academy today celebrated second anniversary on Wednesday, Jan. 5!

Our students took time during their lunch breaks to celebrate with Subway and cupcakes frosted with the number 2. We have grown and developed during the last two years and the entire staff, administration and student body look forward to continued fun and learning in the new year!

Blog Post: Celebrate TONI&GUY Toledo's birthday in style!

Kristin Reichardt — Wed, 05 Jan 2011 01:21:00 GMT

TONI&GUY Hairdressing Academy

is turning 2 ...

... and we want

to celebrate with you!

Join the students and staff of the
Toledo TONI&GUY Hairdressing Academy on Jan. 5
for our birthday party as we offer clinic floor specials all day.

Show your Birthday Bash coupon when you check out to receive 20% off your total services!

Call 419-866-4489 to book your appointment.

Thank you for your support
in two fabulous years of bringing
a higher education in hairdressing to Toledo!

Blog Post: Toledo academy spreads holiday cheer -- for 12 days!

Kristin Reichardt — Tue, 21 Dec 2010 04:16:00 GMT

"On the ninth day of Christmas, TONI&GUY Toledo gave to me ..."

This month, the students and staff at the Toledo TONI&GUY Hairdressing Academy are rocking around our S-Factor-themed Christmas tree as we celebrate our clients and spread holiday cheer with our "12 Days of Christmas" Extravaganza! Each day through Dec. 23 has a special clinic floor treat. On Tuesday, Dec. 21, we only posted the day's present here on the Toledo blog!

Join us TODAY ONLY as we celebrate with a special on our Keratin Express Brazilian Smoothing Treatment.

Save nearly 25% when you schedule a Keratin Express Brazilian Smoothing Treatment and haircut combo!
The smoothing treatment is designed to turn rough, naughty hair into nice, healthier and more manageable hair.
Even better, the Keratin, a treatment similar to the Brazilian Blowout, is designed to keep frizzy, unruly hair manageable
for 4-6 weeks and is safe for all hair types.

Starting at just $50 for the smoothing treatment and haircut combo today only,
this is a treat straight from the North Pole to your hair!

Call 419-866-4489 to book your appointment, and see the calendar below for the rest of the "12 Days of Christmas" gifts from the Toledo TONI&GUY Hairdressing Academy family to you!

Blog Post: SALON SPOTLIGHT: Toledo salon owner shares tips for student success

Kristin Reichardt — Thu, 02 Dec 2010 14:00:00 GMT

By Janice Patton Edinger
Owner, Attitudes – A Salon

Students cite multiple reasons for launching their careers in hairdressing – to express their creativity, to help others, to become successful. That leads to the question: What does it take to be successful today as a hairdresser? Working in the hairdressing industry, owning my own salon and being involved in TONI&GUY education, I have learned some different thinking of who we are and what we do as hairdressers.

As hairdressers, we are service providers in the beauty industry. We get to dress up, be creative, and change peoples’ lives everyday.

To fully understand our role as a service provider, we need to view hairdressing as more than just cutting and coloring hair, one person after the other. We need to take the time to consult and educate the customer on what we can do to accomplish what they want and need.

So many times we may have the preconceived notion that a client doesn’t want to spend extra money or they don’t even like me or they are intimidating, and we back down and just try to finish them as quickly as possible. These thoughts do nothing to create a successful career.

My belief is that through continuing education, we can assist a new cosmetology student in how to make a career path to many levels of success based on goal setting and willingness to see themselves and their roles differently. Goal setting and changing perspective are some challenging areas many hairstylists want to ignore. It is said that 20 percent of stylists work on 80 percent of the population that spends money on personal appearance. The top three strategies that the 20 percent of stylists who maintain the majority of the clientele employ are selling retail, pre-booking the next appointment and gaining referrals.

People wouldn’t go to the doctor, dentist or interior decorator and expect to leave without a solution or course of action to why they made the appointment to begin with. The same is true when people visit their stylist. Be willing to share that information – speak with people about what they need when they book their appointment and again once they are in your chair. Share a solution or course of action with your client to help them have a great experience.

If you haven’t educated your client on what products and tools they need while they are in your chair, within 2 days of getting hair cut or colored they will search for products somewhere else to make a purchase.

Pre-booking will make sure that the guest gets the time and day he or she wants and secure your schedule to keep your book of business full. Set goals for pre-booking current clients while they are in front of you and satisfied with your services. If you stay on track with your goals, everyone wins – you and your clients!

Another excellent source of business other than working your current client list is to grow your clientele through referrals. What a great way to do business, just asking a client if he or she would pass a card if they receive a compliment on their hair. Most people are willing to help someone they trust with their hair. Gaining referrals is so important, yet I see and talk to stylists and salon owners everywhere and it seems our industry struggles with these simple business strategies.

When it comes to growing our business and measuring our “success,” education and knowledge sets us free. Knowledge gives us confidence to direct our clients or co-workers in the right direction with their hair, nails, skin or make up. I believe in continuing education. It has kept me excited through more than 30 years of hairdressing. I couldn’t be happier than I am today but it is because of companies such as TONI&GUY and other mentors in my life that help me thrive in this industry by teaching me, a trait I hope to pass on to young hairdressers as they start their careers.

Blog Post: Potential students test drive life behind the chair

Kristin Reichardt — Tue, 30 Nov 2010 21:25:00 GMT

With makeup littering the floor, the young women giggled as they practiced applying each other's eyeshadow. Around them stood the results of their hairstyling attempts -- six mannequin heads with intricately braided and twisted updos. While this looked like a familiar scene in the world of the TONI&GUY Hairdressing Academy, what made this workshop special is that it was full of potential stylists who still have yet to enroll in classes.

Held the day before Thanksgiving, the open house served as a mini-camp to introduce future students to the avenues available to them within hairdressing education. Taught by current TONI&GUY students, the six attendees toured the academy, learned about the TONI&GUY curriculum and Spotlight Culture, learned hairstyling and makeup techniques and left with goodie bags.

"The purpose of it was to give high school students an opportunity to have a hands-on experience in the hairdressing industry before they make any decisions on what they want to do after high school," said Admissions Specialist Deidra Robison after the event.

"I wanted to see high school students have the opportunity to get excited about the hairdressing industry," Robison said. "So many people have a different view on hairdressing as an industry than the hairdressing we teach. They think hairdressing is roller sets, perms -- we want to expose them to the fashion-forward aspects of the industry."

Including the current TONI&GUY students as instructors helps for them to take ownership of their own education, as well as gives the prospective students a chance to talk to people already working towards becoming cosmetologists.

"It gives our students the opportunity to get others excited about their academy and their career choice," Robision said. "It allows them an opportunity to connect and share with younger students."

High school students Taylor Jurski and Haley Heller attended the workshop the day after learning about it at their high school's college and career night. Both said their first exposure to TONI&GUY was so fun they wanted to keep learning.

"I liked all of it," Jurski, 18, said. "The staff was really nice."

Heller, a freshman, said while she enjoyed the event, she wished it would have lasted longer than 3 hours.

Kelsey Dowling, a high school junior, passes by the TONI&GUY Hairdressing Academy on her way to school. She said the make up was her favorite part of the experience, as did her sister, Tiffany Dowling. A freshman in college, Tiffany Dowling attended the workshop as moral support for her younger sister, but said she, too, learned specific techniques.

Cherie Webb became familiar with TONI&GUY after seeing a TV commercial featuring fantasy work by students from the Toledo academy. As a more mature student, the 39-year-old wife and mother said she most appreciated learning about TONI&GUY's intensive curriculum and the opportunities available to TONI&GUY students while they are in training. TONI&GUY students plan and execute events such as the fashion shows like the annual student soiree. The genuine, inclusive environment she experienced during her time at the academy also made a strong impression on her.

"Everyone was very warm and welcoming," Webb said. "[They] made me feel like I was wanted here."

Two more mini-camp workshops are scheduled to take place in December. Contact Recruiting Director Kristin Reichardt at kreichardt@toniguy.com for more information.